About Segen Pro

Introducing Segen Beer – Founded in Switzerland in 2024, this unique brew is a tribute to the Eritrean mother and the cherished traditional drink she symbolizes. With over 10,000 units sold, we proudly share the essence of Habesha heritage, crafted with the care and love inspired by generations of Habesha mothers.

Segen Beer was born 2019 on rooftops, crafted by two passionate artisans. Nicolas and Michiele, tinsmiths turned brewers, bonded over their shared love for craft beer while working side by side. From their camaraderie came an ambitious idea: to blend Belgian brewing expertise with the rich, authentic flavors of Habesha culture. The result is Segen – a beer that’s both sophisticated and brimming with character. But Segen is more than just a beer; it’s an invitation to experience the vibrant flavors of Habesha tradition, rooted in respect for heritage and the joy of bringing people together.

Segen is not just a drink; it’s a cultural journey – a celebration of Habesha flavors crafted with passion, tradition, and the spirit of community.